The Shine ionic cushion brush with active frizz control ionic generator, releases conditioning ions directly into the hair to remove static and smooth the cuticle for noticeably softer hair that looks and feels, shiny and manageable. Many aspects of enhanced living, including air conditioning, contact with man-made fibres and air pollution contribute to a build-up of static electricity in the hair. Even brushing and towel drying the hair can increase these levels, causing the surface of the cuticle to become rough. Consequently, hair may have a dull appearance. Also high levels of static charge cause hair to become fly-away and difficult to style. The active frizz control ionic generator produces a stream of negative ions which act to neutralise the static charge, smoothing the scales on the cuticle for shiny, smooth and manageable hair.<\p>